NoRiFi
OVERVIEW
NoRiFi is a real estate SaaS platform designed to connect property developers with investors, creating a seamless marketplace for opportunities of any scale and complexity. Developers can establish a company-scale presence, list their projects, and attract funding. Investors can browse vetted opportunities, invest with confidence, and track their ROI directly within the platform. My role was to design NoRiFi as a stand-alone application with clear, scalable user flows that balanced the needs of both developers and investors while building trust in an industry often challenged by opacity and risk.
BACKGROUND
NoRiFi is a real estate SaaS platform designed to connect property developers with investors, creating a seamless marketplace for opportunities of any scale and complexity. Developers can establish a company-scale presence, list their projects, and attract funding. Investors can browse vetted opportunities, invest with confidence, and track their ROI directly within the platform. My role was to design NoRiFi as a stand-alone application with clear, scalable user flows that balanced the needs of both developers and investors while building trust in an industry often challenged by opacity and risk.
THE PROBLEM
Before NoRiFi, there was no streamlined platform where real estate developers and investors could interact in a transparent, accessible way. Developers faced challenges raising capital for projects, while investors lacked trustworthy tools to explore opportunities, evaluate risks, and monitor returns.
The absence of a centralized solution meant:
Developers relied on fragmented offline networks, slowing down project funding.
Investors encountered high barriers to entry and limited transparency.
Scaling real estate investments beyond personal networks was nearly impossible.
NoRiFi set out to solve this by digitizing the connection between capital and real estate projects, creating a marketplace that reduced friction, built trust, and allowed both sides to grow together.
THE GOAL
Create a stand-alone SaaS product that serves both developers and investors.
Design a company-scale onboarding flow for developers to establish credibility.
Provide investors with transparent browsing and investment flows.
Build features for ROI tracking, making the platform not just transactional but value-retaining.
Ensure the experience is trust-driven with a professional, financial-grade UI.
RESULTS
Developers could onboard and list projects 30% faster compared to offline processes.
Investors gained confidence through transparency, increasing application completion and first-investment rates.
NoRiFi positioned itself as a credible SaaS startup, capable of connecting capital with projects at scale.
Early prototypes demonstrated investor engagement, validating the platform’s market potential.
WHAT I LEARNED?
Designing for two-sided marketplaces requires carefully balancing user needs without overcomplicating flows.
Trust and transparency are the most critical UX elements in financial products.
Building scalable systems early ensures the product can adapt as the business model grows.
Let's connect here